The Business Plan - Moon Internet Caf Case Study

The Business Plan - Moon Internet Caf - Case Study Example Moon Internet Cafe will provide an area that appeals to people from many different age groups and backgrounds. It provides a good environment for people to familiarize themselves with computers, to interact socially as well as for business needs. People are becoming more mobile, and as they move their technology moves with them. There are many different types of electronic devices that are popular, such as laptops, iPads and cellular phones. Business is also becoming more mobile, with many people interviewing potential staff members, or meeting with clients in public areas such as coffee shops. For many of these meetings, laptops are heavily used, and consequently facilities that facilitate this type of meeting are in high demand. There are a large number of coffee shops and cafes throughout the market, both individual stores and large franchises such as Starbucks. Suppliers for this venture take two forms, as the business looks to combine two different areas.

Purity in its Sense Essay Example for Free

Purity in its Sense Essay Puritans have established a very conservative culture that seeks to impose on its believers a way of life that strictly adheres to God’s biblical laws. Small mistakes are virtuously corrected but a sin such as adultery merits the disdain of the whole community. Despite the Puritan principle that one must continually cleanse himself through following the rules of conduct that society has structured, it has not taken into consideration that forgiveness is a strong dictate of God in order for one to truly deserve his kingdom.    Senseless yet purifying are the morals of Puritans even for men and women who had gone astray.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the book, The Scarlett Letter, its author, Nathaniel Hawthorne, sought to show the foolishness of Puritans to follow God’s laws while the community is prone to misjudgments on people’s characters. It has led to their minister’s, Arthur Dimmesdale’s, hypocrisy in dealing with his own fear of being ostracized by society. This social stigma has also brought forth Roger Chillingworth’s idea of revenge against the preacher and his wife as he tries to do so without embarrassing himself as a man fooled by Hester. It has condemned Hester Prynne to a life of misery and shame because of her adulterous relationship with a man whose identity was hidden from the public. It has likewise shunned her daughter, Pearl, and given harsh scrutiny to the actions of such an innocent child. These misjudgments were all part of the author’s critique of how Puritans can blindingly follow a very â€Å"moral† life when it actually pushes people towards immorality.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dimmesdale hid behind the cloak of his position in society to avoid the social injustices that he would have gotten if he honestly proclaimed his wrong acts. Arthur Dimmesdale was highly revered by everyone because of his ministry of humility and kindness.   However, the Puritans were so blinded by his stature and seemingly wise image that they could not understand that he was actually giving his sermons based on his own dealings with sin. Instead of revealing the truth, he had succumbed to the mental torture of his guilt.   He was driven to punish himself privately to endure the mask that he had created to avoid being outcasted. The moral code of Puritans had turned him into a prisoner of his own secrets.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although the author lacked enough description of the town’s reaction to Dimmesdale’s revelation of his immoral mistakes, readers are still led to believe that Puritans did not have any discrimination on one’s gender when sin was the topic.   The first chapters of the novel were explicit in showing how the people were thirsting for Hester’s revelation as to who was her lover and that all were waiting to give their own judgments on the mysterious person. There were many instances wherein the people had asked for her lover’s name so that he shall also share Hester’s punishment. The scarlett letter on Hester’s clothing is proof that the community disdains not only her act of infidelity but also her loyalty to a co-sinner by not divulging his identity publicly.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, Dimmesdale still seems to have gotten a lighter treatment from society because his declaration of the truth was still twisted by some people at the end of the story.   Instead of getting angry, the shocked community had different views on what had transpired and were focused on explaining Dimmesdale’s death instead of his immoral acts.   These may probably be because he was well-respected and had already passed away and not because he was male. It is very ironical that he, the preacher, became free to be happy only when he was able to finally declare the truth which released him from the confining binds of a Puritan society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Roger Chillington decided to avoid the Puritan society’s condescension by hiding his true personality in the guise of a doctor instead of a husband seeking revenge on his unfaithful wife and her lover. Although his embarrassment really did not have anything to do with his own wrongdoing, it drove him to seek revenge deceitfully and thus pushed him to immoral acts too. There is also the probability that Puritan culture was so conservative that a man of knowledge such as he felt tied down in his thirst for information that could further his career. Instead of criticizing a husband’s intentional abandonment of his wife in pursuit of something earthly such as knowledge, the community absolved him by the sheer adulterous act of Hester.   This may seem that in some principles, the Puritan society can actually be more biased when it comes to the male gender.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Despite society’s burning scrutiny of Hester because of her mistake, she seems to show that her grasp of God’s love is clearer compared to those who have condemned her. Shunned as one who does not know how to obey God’s will, people looked down at her and tended to view her as a sinner who did not understand what God was asking of her.   Her reflections throughout the story show how much she has taken each embarrassing glance and condescending remark as her way of penance to purify herself in the eyes of God. The strength of her own faith was able to make her endure all that society had to spit on her shamelessly. In embracing the true teachings of a Puritan life, she was able to recognize her daughter, Pearl, as a unique gift from her God that could help achieve her happiness despite society’s snub. Despite her mistakes, she was able to rely on God’s teachings to pursue a selfless life of serving her daughter and others through kind acts of charity instead of giving in to the temptation to join a cult that would go against her Puritan community. She had a better grasp of what it meant to be a Puritan compared to all of those who were busy adhering to every rule of their society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pearl was the subject of intense hatred because she was the symbol of the immoral deeds of her parents. Puritans, despite their profession of love for God, had forgotten that Pearl was innocent of any of the crimes committed by her father and mother.   The child was seen as wild in the eyes of the community and they were bent on separating her from Hester because she needed to be protected from her mother’s seemingly twisted view of faith. The Puritans took it upon themselves to decide upon the lives of Hester and Pearl making it look like it was their moral obligation to ensure that Pearl learned their faith better.   The community’s judgmental nature showed that they were willing to play god in the life of a guiltless child but it was the girl’s unique and powerful innocence that drove both her parents to strive for atonement for their previous sins. The Puritans perceived Pearl as the bad fruit of sin but it was this child that made Hester tightly hold on to her faith despite the odds against them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Puritans strived so hard to maintain clean souls by taking very conservative principles based on their Christian beliefs. However, Nathaniel Hawthorne’s novel totally criticized this aspect of Puritan life by showing how the lack of understanding of their faith has led them to misjudge sinners instead of truly showing compassion as Christ did when He was alive. The author attacks the Puritan culture’s sense of propriety by showing how real sinners can actually be more devoted to preserving God’s will on earth.

Causes of the American Civil War

Causes of the American Civil War The United States maintain their position of the world as the strongest, most influential country for many decades. Observing their history closely, we can see that they had gone through many ups and downs, and harsh yet necessary battles within the nation and with other countries. In order to examine the Civil War and reconstruction of the United States, we need to understand the causes of the war, what happened during the war, and the changes that the war had brought. I believe that the Civil War of 1861 played a significant role in building the stronger nation; likewise, I will discuss three major causes of the war which are the slavery, the conflicts between the North and South states, and the Presidential election of 1860 describe how dreadful the war was, and how the slavery, the relationship among the states, and the economic and political situation changed after the war. Moreover, I will present my own views on the Civil war. First, the slavery was one of the greatest causes of the Civil War. The Slavery in all across North America has had existed for 168 years. Eventually, by 1804, most of the Northern states abolished slavery institution, but the invention of cotton gin in 1793 increased the use of slaves in the South and the slavery became very important for the South. Before the Civil War, the tension between the North and the South was invested in Slavery. The North was insisting that America should become free country and need to industrialize the South. On the other hand, the South was opposing the North by being pro-slavery for their agricultural industry. The U.S. Constitution was clearly permitting slavery even though the document did not include the words slaves and slavery. For example, in U.S. Constitution Section 2 of Article IV said held to Service or Labor in one State, under the Laws thereof, escaping into another (Constitution On Slavery). It shows the fugitive slaves must be returned to their owners. Moreover, the Bill of Rights in 1791 did not mention about slavery, yet on the Fifth Amendment, it says Be deprived of life, liberty, or property, without due process of law (Constitution On Slavery). According to the Fifth Amendment, the slaveholders were given an absolute right to take their property with them. Since the slaves were equaled properties, they could take their slaves even to the free Northern states. It developed into negative conflicts between the North and the South. However, America gained huge part of the West from the victory in the War with Mexico, including California, Utah Territory and New Mexico Territory. In Addition, the amount of gold that was discovered in California was huge and it led the Gold Rush in America, which did not last for long. The issue of whether the new states in the West should be opened to slavery or should be free from the slavery brought a big political confusion. The state of California was extremely important for the both powers. The North was asserting completely opposite opinions from that of the South. Since California got so much richer quickly, if the slavery in California got abolished, the South states would significantly lose their political and economic power. In contrast, if the slavery got permitted and protected by the federal government, the South states would be able to gain more power. The South was saying that they would leave the Union if California becomes a free state. Eventually, the issue drove the South to assert their opinion, which was to elect two different presidents between the North and the South The old compromiser Henry Clay addressed the Compromise of 1850 in order to keep the peace between the two different powers. Clay, Calhoun, and Webster proposed that California should be admitted as a free state, and while the slave holding could be legally admitted, the Slave trade should be abolished in Washington D.C. For the South states, they offered stronger fugitive slave act, which was to return the runaway slaves back to their owners by using force. Also, the other new territories in the west such as New Mexico and Utah were opened to slavery (Keesee 265). The Compromise of 1850 was debated for around 8 months and finally passed. The president Taylor disagreed with the Compromise, saying that it could divide the territories and extend slavery. His anticipation turned into reality when the fugitive slave act brought a counter result, awakening people in the North about the slavery issue. Likewise, the Whigs party changed their name as the Republicans. After the Compromise of 1850, another controversy arose when the Kansas-Nebraska Act was proposed. Senator Stephen A. Douglas of Illinois envisioned constructing a transcontinental railroad which connects the East and the West, and the railroad had to go through the unorganized part of the Louisiana Purchase. When the region required an organized government for the construction, many Southerners resisted territorial organization; hence, Douglas sought to win Southern support for his railroad by a clever piece of legislation (Keesee 270), which was the Kansas-Nebraska Act. The Act stated that Kansas and Nebraska states would choose on the status of slavery for themselves, and the Southerners welcomed this idea because they want to expand the slavery. Also, the South and the North both wanted those states in order to gain more power in the House of Representatives. The Kansas-Nebraska Act resulted in two events which eventually destroyed Democratic dominance of American politics: the rise of the Republican Party and a virtual civil war in Kansas (Keesee 270). In an attempt to win the region, proslavery border ruffians from Missouri and antislavery free-staters clashed in Kansas. On May 21, 1856, border ruffians ransacked the town of Lawrence, Kansas, which was known to be a staunch free-state area. (Martin), and the fighting known as Bleeding Kansas had begun. The brutal attack happened in Lawrence triggered another outrageous event. One of the most publicized events that occurred in Kansas was Brooks-Sumner Episode (Keesee 272). In Washington D.C., Senator Charles Sumner of Massachusetts, representing the angry North, made a speech that apparently disdaining and criticizing Andrew Butler, a senator of South Carolina. As a consequence, Preston Brooks, a relative of Butlers, got angry and confronted Sumner. Brooks hit him repeatedly with a cane (Keesee 272) and Sumner got badly injured. This scandalous event worsened the conflicts between the North and the South, and led to a violent solution. Furthermore, the event which finally triggered the Civil War was the Election of 1860. The Presidential Election of 1860 contained four presidential candidates from different parties: Stephan Douglas, John C. Breckinridge, Abraham Lincoln and John Bell. The Northern Democrats nominated Stephan Douglas and the Southern Democrats nominated John C. Breckinridge. John Bell was nominated by the Constitutional Union Party. In the end, Abraham Lincoln who was representing the Republicans got the most votes. When Lincoln got elected as the President of the U.S., the secession began. Leaders in the Deep South had insisted that if Lincoln won, they would not submit themselves to what they considered a hostile, strictly Northern party; likewise they would secede, or leave the Union (Keesee 280). On December 20th of 1860, the first Ordinance of Secession began by South Carolina. South Carolina declared independency by leaving the Union, and other Southern states considered following South Carolinas path. Ultimately, the 10 other states from the South joined South Carolina by 1861, under the name of Confederate States of America [C.S.A]. Jefferson Davis, a Senator from Mississippi was elected as the president of C.S.A. Southern diarist Mary Boykin Chesnut wrote, We are divorced, North and South, because we have hated each other so (South Carolina Secedes). Secondly, as the Union and the Confederates were separated, they began the bloodiest war of the U.S. History. The Union was willing to force the Confederates to rejoin, but the Confederates kept refusing. However, on March 5, 1861, the Fort Sumter in Charlestown Harbor, South Carolina was in need of supplies. Abraham Lincoln was notified by Robert Anderson, the Commander of the Fort, saying that they had less than a six week supply of food left in fort (Fort Sumter). In Addition, the Fort Sumter was located in C.S.A. governed area, so the Confederates wanted the Fort to be evacuated. Consequently, the General P.G.T. Beauregard, the Commander of Charlestown was ordered by Confederate government to clear out the Fort. Anderson announced to Beauregard that the Fort will evacuate by noon on April 15 unless the additional supplies arrive. Beauregard replied that the announcement was unacceptable and stated that their guns will no longer hold fire more than an hour. On April 12th, 1861, the Confederate soldiers began to fire, and even though the Fort did not have enough supplies of food nor guns, they bravely defended over 30 hours. At last, they surrendered and went back to the North. (Fort Sumter) The battle was not slaughter because the soldiers from both sides did not die or seriously injured; however, the Battle of Fort Sumter significantly gave rise to the most slaughter and violent war of U.S. History. The Civil War began with the Battle of Fort Sumter. As the time passed on, the War got more violent and serious. Brothers killed each other and thousands of men died. The War had numerous battles yet the Battle of Gettysburg was the most significant battle of all. Lincoln addressed the Union army to surround the little town of Gettysburg in order to defend the Confederates. On July 1st, 1864, the Battle began. General Robert E. Lee was in charge of the Union army and Maj. Gen. George Gordon Meade was in charge of the Confederate army. On the first day of the battle, Union army was forced to retreat to south of Gettysburg. Moreover, they retreated up to the hills, which gave them an important advantage to possibly win the battle. On the third day, the Union army ruled the battle by successfully defending Confederates sudden attack with 12,500 soldiers. The Confederates were defeated and retreated to Virginia (Borade). Eventually, the Union won the battle by pushing the Confederates back to the South. In fact, both sides had close number of casualties. As a result, 51,000 casualties from both side and 28,000 were Confederates (Kelly). It was the bloodiest battle of all the other battles during the Civil War. Also, it was the climax of the War and a key battle for the Union to conclude the whole War. On April 3, Richmond fell to Union troops as Robert E. Lee led his Army of Northern Virginia in retreat to the West pursued by Grant and the Army of the Potomac. A running battle ensued as each Army moved farther to the West in an effort to oust flank, or prevent being out flanked by the enemy. Finally, on April 7, General Grant initiated a series of dispatches leading to a meeting between the two commanders (Surrender at Appomattox, 1865). According to the text, Lee eventually retreated back to the South and finally gave up on the Civil War. On April 9th, 1865, Lee and Grant met at Appomattox Court House. Grant suggested Lee to surrender and offered a chance to surrender with honor. The Confederate General Robert E. Lee surrendered 26,765 troops of the Army of Northern Virginia with honor (Lee Surrenders to Grant at Appomattox, Ending Civil War). Thirdly, on 1865, the congress passed the 13th Amendment which abolished slavery. The victory of the Union gave them power to free all the blacks across America. The government of U.S. had to reconstruct the whole country. Unfortunately, they faced other difficulties on legislating laws to give full citizen ships to the all freed blacks. Confederate defeat and the end of slavery brought far-reaching changes in the lives of all Southerners. The destruction of slavery led inevitably to conflict between blacks seeking to breathe substantive meaning into their freedom by asserting their independence from white control, and whites seeking to retain as much as possible of the old order. The meaning of freedom itself became a point of conflict in the Reconstruction South. Former slaves relished the opportunity to flaunt their liberation from the innumerable regulations of slavery. Immediately after the Civil War, they sought to give meaning to freedom by reuniting families separated under slavery, establishing their own churches and schools, seeking economic autonomy, and demanding equal civil and political rights (Americas Reconstruction: People and Politics After the Civil War). The slaves got the freedom and privileges that they always dreamed about, but they also faced on the harsh discriminations. The increasing discriminations were the white Southerners response to the end of slavery. The discriminations were getting seriously violence and the Ku Klux Klan appeared in 1866. Schools, churches, and other community institutions, symbols of black freedom, became the targets of violence, as well as private homes and individual African-Americans (Americas Reconstruction: People and Politics After the Civil War). It was not easy for the nation to combine together again when they were separated and had the bloodiest War in the history. During the Reconstruction period, President Andrew Johnsons plan was rejected by the Congress. Eventually, the Reconstruction Acts of 1867 was passes over President Johnsons veto on March 2nd. Johnsons veto of these measures moved many moderates into the radical camp, and inaugurated a bitter conflict over control of Reconstruction policy, which culminated in 1868 when he was nearly removed from office by impeachment (Americas Reconstruction: People and Politics After the Civil War). The 14th Amendment and the 15th Amendment were each ratified on 1868 and 1870 by the Congress. By the end of the Reconstruction, when Souths violent discriminations and terrorisms would not stop, the North retreated from having responsibility of equality. After the War, the North was on the way with industrial revolution. The Civil War resulted differently in the North than in the South. Unexpectedly, their economy apparently benefited from the War. Instead of fighting in battles, they had rebuilding to do. There were new markets for products used by the Union Army. Northern factories were producing more than ever before. Booming factories meant that bankers and investors were making profits. This money supported new inventions and better ways to produce goods. New technologies sprouted from this period of growth. While the Civil War was in progress, Cyrus Fields of Massachusetts developed the first trans-Atlantic telegraph cable. The cable was laid on the ocean floor in 1866. At this same time, Christopher Sholes invented the typewriter. Alexander Bell developed the telephone, testing it successfully in 1876. Thomas Edison was experimenting with the phonograph and the light bulb. Both these inventions were made public in the 1870s as well. During the war, the need for weapons and other metal products had caused a boost in steel production. Raw materials were plentiful. Now, mining and refining of metals became the backbone of Northern industry. (Robinson) Nowadays, people think of America as a country full of freedom. Slavery was a terrible condition and nobody wanted to be under the condition. The Civil War ended and brought freedom to nearly 8 million slaves. It also brought a dramatic transition from slavery to citizen ship. The Civil War was inevitable and necessary since there were the anti-slavery Northerners and the pro-slavery Southerners existed in the same country. Slavery must have been banned because all human beings are created equally and should be treated equally. The United States 16th President Abraham Lincoln said, As I would not be a slave, so I would not be a master. This expresses my idea of democracy (LINCOLNS DEFINITION OF DEMOCRACY As He Would Not Be a Slave, So He Would Not Be a Master. Article NYTimes.com). Lincoln was elected in the year of 1860. He was also the President of the Union side and kept his position during the Civil war. He was legendary and famously known as the Father of the United States of America. People say that Abraham Lincoln blew in freedom to the country by purposing freedom of the slaves. In Conclusion, The Civil War was caused because of the slavery, numerous conflicts between the North and the South and the Secession of 11 States eventually caused by the Election of 1860. I believe that the Civil War of 1861 played a significant role in building the stronger nation because it gave freedom to the country by freeing slaves, the outer conflicts between the North and South states were concluded by Unions victory, and the War affected positively on the Industrial Revolution of the America. By observing the Civil War, we can learn that the War within the nation night be necessary in building stronger and more stable nation. In fact, the United States of America has the strongest position in the world now.

Explore the Medicinal Benefits of Green Tea :: Essays Papers

Explore the Medicinal Benefits of Green Tea Tea, especially green tea, has been touted in many sources as having a plethora of medicinal properties. Much of the hype surrounding tea is in fact true. Tea is not a wonder drug, but it can combat some of the causes of the most deadly diseases in the United States. For over 4000 years it has been used as a medicine in China (Cheng 2397). By taking a cue from the Asian cultures, we in America are beginning to discover the benefits of this drink. Since green tea is not fermented, and thus enzymes do not destroy many of the polyphenolic compounds, it contains more beneficial compounds than either oolong or black tea. Tea is so powerful in fighting disease because the polyphenolic compounds it contains work as antioxidants. There are thousands of antioxidants compounds that help to inhibit the oxidation reactions caused by free radicals. The antioxidants latch onto free oxygen particles in the body and prevent them from doing damage to cells or tissue. The most prevalent antioxidant in green tea is a compound called epigallocatechin-3-gallate (Voelker 262). Epigallocatechin-3-gallate is unique because in lab tests it induced cell death in cancer cells, but left healthy cells unharmed. Researchers at Case Western Reserve University School of Medicine in Cleveland, Ohio exposed it to cancerous skin, lymph, and prostate cells from both humans and mice and to healthy human skin cells. The compound killed the cancerous cells, and left the healthy cells untouched. Present in just 2 mg of green tea, epigallocatechin-3-gallate is a powerful chemical (Voelker 262). Green tea doesn’t always have to be ingested to combat cancer. A study published in the August 2000 issues of the Archives of Dermatology found that green tea polyphenols have both anti-inflammatory and anticarcinogenic properties on the skin (Katiyar, et al. 989). Experimental studies conducted on mouse skin found the polyphenols afforded protection against both chemical carcinogensis as well as photocarcinogenis (Katiyar, et al. 989). This information could be big news for those worried about the detrimental effects of the sun and daily chemical exposure on their skin.

The Effects of Nuclear Weapons Essay -- Nuclear Weapons Essays

The Effects of Nuclear Weapons The United States is the most powerful country in the World. They have the biggest army, navy, and airforce, but that is not why other countries fear them. The reason the United States is feared, is because of its nuclear capabilities. The United States has the power to blow up the entire World without even using half of their nuclear bombs. Having all of this nuclear power is good, because it prevents other countries from trying to go to war with the United States. The problem with these bombs is that in order to make sure they work, the United States has to test them. There is only one way to test a nuclear bomb, and that is by letting it off. When they test these bombs, it send radiation flying through the air, causing many innocent civilians to get severely sick, and even die. Not only do these bombs effect humans, but they also effect the wildlife. When these bombs are sent off in the ocean, they kill many fish, and also plant life. Some fish don't die and then are con taminated with the radiation For years the government has been testing Nuclear Weapons to make sure that they work, incase we ever have to use them. It is a good idea to make sure that our country is protected, but is it worth killing American citizens in the process. The idea for a Nuclear Bomb came into the picture, during World War II. The code name for the project to create it was the Manhattan Project. It was named for the Manhattan Engineer District of the US Army Corps of Engineers, because much of the early research was done in New York City. In 1942 General Leslie Groves was chosen to lead the project, and he immediately purchased a site at Oak Ridge, Tennessee for facilities to separate the necessary ur... ...Nagasaki, in order to end WW II, and to save American lives at the same time. The question remains, just how many American live were saved, if you add up all of the people that died from the nuclear testing that followed after the war? Works Cited: 1. Manhattan Project. "The Story." www.gis.net/~carter/manhattan/thestory.html. 2. "Atomic Bomb – Truman Press Release – August 6, 1945. www.trumanlibrary.org/teaching/abomb.htm#further. 3. York, The Advisor, p. 77. 4. Michael Marchino, "A Wrongful Death," Progressive, November 1980, pp. 9-10. 5. Atomic Veterans’ Newsletter, November/December 1979, p. 7 6. Ralph E. Lapp, The Voyage of the Lucky Dragon (New York: Harper & Brothers, 1958), pp. 81-83. 7. Robert C. Pendleton, et al. "Iodine-131 in Utah During July and August 1962, "Science, August 16, 1963, pp. 640-642.

The Mood of Romeo and Juliet

The Heartbreaking Ending: A Tragic Mood in Shakespeare’s Love Story Most people think of Romeo and Juliet, by William Shakespeare, as a love story. But as the title suggests, The Tragedy of Romeo and Juliet is just that: a tragedy. The narrative is about the struggles of Romeo and Juliet’s love despite the century-long feud between their families. Like many tragedies, which end with fatality, the play ends with the deaths of the â€Å"star-crossed lovers. † Throughout the play, Shakespeare conveys strong feelings, or moods. In Act Five, Scene Three of Romeo and Juliet, Shakespeare uses imagery, irony, and symbolism to create a tragic mood.The first device Shakespeare uses to create a tragic mood is imagery. After the bodies of Romeo, Juliet, and Paris are found, Lady Capulet describes the scene in Verona: O, the people in the street cry ‘Romeo,’ Some ‘Juliet,’ and some ‘Paris’; and all run With open outcry toward our monumen t. (V. iii. 191-193) These lines show the chaotic aftermath of the death of the three adolescents. This creates a tragic mood because the audience gets a picture of a sad, weeping community. The sense of distress and grief depicts tragedy and sorrow throughout the town. A second device used is irony.There are many examples used in Act Five. One instance of dramatic irony is when the audience knows that Juliet is under a sleeping potion, but Romeo does not, and he is about to kill himself. When Romeo enters the Capulet tomb, he sees Juliet and cries out: Death, that hath sucked the honey of thy breath, Hath had no power yet upon thy beauty. Though art not conquered. Beauty’s ensign yet Is crimson in thy lips and in thy cheeks And death’s pale flag is not advanced there. (V. iii. 92-96) Here Romeo is describing Juliet and how beautiful she is, even though she’s â€Å"dead. † She is actually beautiful because she is still alive!The audience feels so awful fo r Romeo, because right after he kills himself Juliet wakes up and finds her lover is dead because of her. Shakespeare’s use of irony appeals to the readers’ emotions, creating a tragic mood. Lastly, Shakespeare created a tragic mood by using symbolism. Previously, the Friar described poison in a soliloquy: O, mickle, is the powerful grace that lies In plants, herbs, stones, and other true qualities; For naught so vile that on the earth doth live But to the earth some special good doth give; Nor ought so good, but, strained from that fair use, Revolts from true birth, stumbling on abuse. (II. iii. 5-20) The Friar is saying that +true and naturally good things can be turned bad when not properly used, like poison derived from plants. This is like the feud between the Montagues and Capulets, which corrupted the love between Romeo and Juliet to the point of death. This creates a tragic mood because something completely innocent has been manipulated by human hands. The pois on was originally harmless plants; it symbolizes the feud between the families. Both the poison and the feud literally and figuratively killed Romeo and Juliet. This creates a tragic mood because if it were not for the feud, they would have lived happily ever after.Shakespeare created a tragic mood in Romeo and Juliet by using irony, imagery, and symbolism. Imagery gives us insight to the chaotic mess of people in Verona. Irony plays on our emotions and makes us sympathetic for Romeo’s unawareness. Symbolism gives a deeper meaning to the deaths. He contrasts this tragic mood with the feelings of love and romanticism earlier in the play. Shakespeare does this to show that in life, things go wrong and there are not always happy endings. Works Cited Shakespeare, William. The Tragedy of Romeo and Juliet. Elements of Literature Third Course. Orlando: Holt, 2007. 901-1024.

Final Strategic Plan Essay

Everyone wants to have a delicious meal that will not cost them a lot of money. There are many restaurants that try to sell you their services. Greg’s Family Restaurant is a restaurant which will provide a wholesome nutritious meal and great customer service for all our patrons. Mission Statement The mission of Greg’s restaurant is to provide wholesome meals at unbelievable prices the competition cannot compare. Our restaurant is to provide customers the service each and every one of them want and deserve. We will provide this type of service with the technology that is available to us as a business. With this technology we provide our customers with great service and delicious meals at an unbelievable price. We will become the best restaurant in the area that provides our customers with Mexican, Afro-American cuisine. The employees of Greg’s restaurant will be like family. Organization Vision Vision is the strategic planning of a company to achieving its goals. â€Å"A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future† (Pearce & Robinson, 2009, p37). The aim for Greg’s restaurant is to in the next 2-4 years to be above and beyond the competition and to expand the business to other areas within the city. The future planning of the restaurant is to come up with menu items that will continue to help the business to prosper. Guiding principles: Culture, social responsibility, and ethics Greg’s restaurant is following many values and cultures according to the needs of customers. The menu items of the restaurant represent different cultures that can attract customers of different nationalities and societies. Greg’s restaurant is multi- cultural and offers a wide variety of menu items that everyone can enjoy. Greg’s restaurant gives priority to the values of honesty and integrity in full support of their valued patrons. The restaurant also offers specials throughout the week and also issues coupons to get half off on certain menu items. The business is using products that are environmentally friendly and to help protect the environment and health of the community. The vision, mission, and values statement of the restaurant will provide the framework, structure and the company’s goal. The vision is the end goal the restaurant wants to achieve whereas the mission and the values will provide the business with the everyday activities the business already performs and also the structure and framework for the strategic plan for the business. The business will address customer needs by providing good service and meals to each and every patron that enters the establishment. All customers will get the same fresh meal the first customer to the last customer. The staff will act in a professional manner and provide great customer service and our suppliers along with the restaurant will serve the freshest ingredients available. Organization Strategic Direction Without strategic direction the business will not be able to accomplish its mission or vision. So it is very important that a company has a strategic direction for the implementation of its mission and vision. Strategic direction is defined as strategies made by a business or company to fulfill its mission. Strategic direction helps the owner and employees to know what is needed or required to achieve the mission of the company. Customer needs and competitive advantage At Greg’s restaurant it is important for the business to provide a relaxed comfortable atmosphere to the customers so they can like at home. At Greg’s restaurant there has been mechanisms added to provide the customers with the necessary seating and waiting areas to help them feel more comfortable at the restaurant. It is also a positive direction the company has taken is there is no priority of any culture or religion to dine at the restaurant. Honesty is a key element that we strive when dealing with patrons. Strategy planning helps the company review the mission and vision and to make sure that the company is headed in the right direction on achieving the goals. The future planning and vision of the restaurant has an impact on the restaurant strategy and it could impact the way the business will do over the next few years. The business has to utilize its vision and mission statements to make new decisions or to improve on the decisions it makes about the future of th e business and what is going to benefit the business. SWOTT Analysis In the restaurant business and by being new to the industry which is very competitive a SWOTT analysis plays a key role and is needed for a business to succeed. Greg’s Family Restaurant sets itself apart from other restaurants by servicing their customers with excellent customer service and meals. When analyzing a business one has to look at the internal and external factors that affect the company. A SWOTT analysis provides a breakdown of all these factors even factors that could affect a business internally and externally. SWOTT analysis is a tool a company uses in forming a strategic plan. It is the most effective tool a company uses to determine and uses for a strategic plan. SWOTT stands for Strengths, Weaknesses, Opportunities, Threats, and Trends a company must face. Business can use SWOTT as a tool to create and overview of the organization strategic situation. (Pearce & Robinson, 2009). For a new establishment like Greg’s Restaurant a SWOTT analysis is necessary to establish and compare where it is in a competitive market. When operating any type of business preparation is a key element: looking into as many potential options as possible is a must to prevent the company from profit loss along with the shareholders but in this case it is Greg’s stakeholders at risk. By eliminating all possible threats and creating opportunities with limited financial resources and concentrating on the long- term goal is the key to the success of the business and the future. SWOTT provides basic framework for business existing or new. More opportunities can be created by eliminating various weaknesses. External forces which are opportunities, threats, and trends are sets of uncontrollable factors the restaurant face and must overcome to succeed in the restaurant business. After conducting a SWOTT analysis legal and regulatory, economic, technology, Global and social trends were found external forces that need to be addressed. Legal and Regulatory Because of the external forces of opening a new restaurant or possible refitting and exiting building you will have to deal with the zoning laws. Restaurants need licenses and permits to operate or a food service establishment permit, alcohol license and food safety permit. Food safety health codes vary from state to state but restaurant businesses have to abide by the rules and laws that are put forth. The rules and regulations are to help protect the consumers and business. Economic Information regarding to products, services, tools, technology, and suppliers will compromise the economic environment of the restaurant. In 2001 California restaurants are projected to register 63.8 billion in sales, every $1 spent generates additional $1.19 in sales for the state economy. In 2010 there were 62, 794 eating and drinking places in California; every extra $1 million spent in California’s restaurants generates an additional 23.8 jobs in the state. In 2012 California restaurants employ 1,445,000 people (www.restaurant.org). Macroeconomics is very sluggish at this point in time. Inflation is at a high and banks are increasing interest rates. People are not spending as they did in the past they are more frugal with their finances. With the housing market in a slump, unemployment on the rise and with energy prices on the rise it is giving the restaurant industry a hard time. Changing labor conditions and cost is affecting smaller family type restaurants to eventually lose their business. Globalization Globalization shows opportunity for Greg’s restaurant to expand outside the United States. Forming a Limited Liability Company (LLC) it protects your personal assets from any liability the business incurs. If the owner plans on setting up a restaurant in different locations have separate LLC for the location. Social Socially people love to meet, dine, and have a drink and fun. But given the economic conditions of today it is hard for people to dine like they once did in the past. People are also concern about eating healthy and given the increase of a lot of food recalls in the past. Social media is also playing a big role in the marketing aspect of the restaurant industry. Technology Technology in the restaurant industry is very vital to the everyday operation. There is software available to track inventory, supplier orders, and to manage food orders. Technology is being developed every day to improve the way restaurants do business. Managers are no in more control of their staff with remote monitoring systems. Internal forces are more controllable factors a business can use to improve the operation and its path to success. After conducting an internal evaluation these were the factors the business came up with that is logical: strategy, strategic capabilities, and structures. Strategy In order for the restaurant to grow and expand a strategy has to be designed to which the business should offer products and services which customers could not receive from anywhere else. As far as strategizing the restaurant has the use of resource control which is key i.e. (operations, finance, supplies, and manpower). Strategic Capabilities Strategic capabilities play a big part in the restaurant industry. A business can create its own uniqueness through its marketing and strategic capabilities. A well- organized supply chain, a well trained staff, and a competent management team are strategic capabilities that will help the restaurant to fulfill its vision. The business also needs to consider its ability to manage working capital, expecting manpower issues and customer expectations and the ability to think ahead of the competition. As the industry changes over a period of time the threats and opportunities the restaurant will face the strategies and model of the business will have to adapt to these changes to meet the needs of the customers. It is very critical management focuses and maintain a product mix that works well for the business. The restaurant should position itself to reach specific demographic groups. Issues and Opportunities As mentioned in internal forces issues that are apparent is the lack of interactions between the employees. With these issues it allows opportunity to create meetings between employees and management. These meetings will allow staff to feel they belong and part of the family. It also allows employees to express what is working and not working for the business and what need improvement since the staff are the ones interacting with the customers. Balance Scorecard To develop a Greg’s Family Restaurant a balance scorecard is essential. It is key component for defining the goals and targets of a business as well as the mission vision and SWOTT analysis. A balanced scorecard is, â€Å"A set of four measures directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth† (Pearce & Robinson, 2009, p. 202). Financial Perspective/ Shareholder Value A well thought out vision and mission statement will facilitate the restaurant to achieve its target. The restaurants objectives are to increase the performance of the restaurant. The responsibility of the restaurant is to seek its customer satisfaction. Increase revenue, and also achieve financial stability. Customer Value Perspective Customers determine the success of the business. The ups and downs of the restaurants as well as the delivery of the services the business provides relates to the customers satisfaction. The more the customers are satisfied the better the business will do to attract more customers. Process/Internal Operations Perspective Strategic planning is very effective to give a nutritious meal to customers. This should be done in accordance with the customer needs. The most important thing is to determine the purpose and intentions of the strategy, because this will help the business towards its goals. The restaurant should set its goals and the path while keeping in minds the values and interest of the patrons. Customer comment cards should be available so customers can express their comments and concern. Greg’s family restaurant is always taking initiatives to improve service and products to increase their customer base. Learning and Growth Perspective Learning and growth process is the prospective to know about your business and if it is developing into the type of business you dreamt of. Learning in accordance to Greg’s family restaurant means to learn about the attitudes of the employees which are internal and customers which are external. Strategic planning within the growth and learning perspective should focus on employee training to have competent employees. Balance Scorecard Shareholder Value/Financial Perspective Strategic Objectives * Market share should increase * Net revenues should increase * Financial stability should be achieved * Production cost should be minimized Performance Measure * Revenue growth * Increased operating cost * Return on interest and capital Targets * 3-6 % market share increase over the next 3 years * 20% profit margin Customer Perspective Strategic Objectives * Focus on public interest * Quality food should be delivered * Community support * Improving brand name in market Performance Measures * New Menu Items should be offered * Awareness of brand in public Targets * 100% customer satisfaction * 15% increase in customers for the next 3 years Initiatives * Restaurant should expand to other cities * Benefits & rewards program Learning & Growth Perspective Strategic Objectives * Employees retention increased * Technology should be improved * Employee satisfaction Performance Measures * Customer satisfaction should improve * Employee turnover rate decreased * Surveys, monitoring and training Targets * 100% participation of all employees Initiatives * Staff training * Improved customer service * Analysis of Staffing References Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York, NY: McGraw-Hill www.restaurant.org http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx